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Products · CRM Integration

Stop mining data. Start closing deals.

Dodge CRM Integration puts real-time construction project data directly inside Salesforce and Microsoft Dynamics 365, so your reps are always working from the best available data and you can be confident it is actually being used.

Salesforce ISV certified — 15+ years
Microsoft Dynamics 365
Real-time data sync
Scoring and Dashboards
Match and Append
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Built for
Building Product ManufacturersDistributorsEnterprise Sales TeamsSales Operations LeadersRevenue Operations
📊

Data overload kills productivity

Without intelligent filtering, reps spend hours navigating CRM records instead of selling. More data does not equal more deals.

Áå±

Stale data means missed windows

Flat file imports pushed once daily mean your team is always a step behind. By the time someone acts, a bid window may already be closed.

🚫

Dirty records break CRM trust

Duplicate accounts, conflicting project records, and no single source of truth. If your CRM data cannot be trusted, it will not be used.

Real-Time CRM Integration

Live construction project data inside your CRM, the moment it changes.

A full-suite, turnkey integration that puts Dodge construction data seamlessly inside your CRM to drive new and enhance existing revenue opportunities -- agnostic of your custom workflows, objects, or entities.

  • PipeLine for Salesforce — bolts Dodge data seamlessly onto your Salesforce system, agnostic of custom code, workflow, or objects. Certified ISV managed package, not a consultant workaround.
  • PipeLine for Dynamics — connects Dodge data seamlessly to your Microsoft Dynamics system, agnostic of custom entities. Full-suite integration that drives new and enhances existing revenue.
  • SSO to Dodge Plans, Specs, and BI tools from within either CRM — no separate login required
  • Cloud and on-premise deployments both supported
  • The only certified ISV partner for construction intelligence in the market
Dodge has been a certified Salesforce ISV partner for 15+ years. A purpose-built enterprise product, not a consulting workaround.
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Opportunity
Live sync
Midtown Office Complex — Dallas, TX
StageBidding
Valuation$42,000,000
Bid DateApr 18, 2026
OwnerHarrington Capital
Project TypeOffice Park
Spec Division05-Metals
Supported platforms
Salesforce (ISV Certified)Microsoft Dynamics 365CloudOn-premise
Scoring and Custom Dashboards

The right project, for the right rep, at the right time.

Custom scoring formulas apply demand factors to Dodge data so each rep sees only the highest-value opportunities in their territory. No data mining. Just the next best action.

  • Custom scoring formulas surface highest-value opportunities by territory automatically
  • Demand factors and coefficients applied to Dodge project attributes for precise prioritization
  • Role-based data prescriptions scoped to each rep's territory and focus area
  • Solves new-rep ramp time — eliminate the data mining barrier from day one
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Scoring basis
Custom formulas
Data source
¶¶ÒõÏÂÔØÍøÕ¾ attributes
Scope
By territory
View type
Role-based
Top scored projects — Northeast territory
Midtown Office Complex98
Riverside Medical Tower84
Plano Corporate Campus71
Data Enrichment · Match and Append

One source of truth. 17 years of matching intelligence.

Your existing CRM records enriched with authoritative Dodge data. Duplicates eliminated. A single, trusted source of truth your reps will actually use.

  • Multi-variable weighted scoring matches on title, project type, geography, date, and more
  • Connects existing CRM accounts and records to verified Dodge company and project data
  • Deduplicates archives and removes conflicting or erroneous records automatically
  • Creates a single source of truth across all data sources your team pulls from
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Before Match and Append
Duplicate
· Harrington Cap. Inc — missing bid date
Duplicate
· Harrington Capital — conflicting valuation
Incomplete
· Midtown Office — no contacts
After Match and Append
✓ Harrington Capital · $42M · Apr 18 · 3 contacts appended
Match variables
Company nameProject titleProject typeGeographyDateWeighted scoring
Built different by design

A certified product. Not a consulting project.

Every other CRM integration is built by a consultant using workarounds. Dodge is the only certified ISV partner — which means your integration is governed, supported, and built to last.

Dodge (ISV) Consultant (SI)
Integration ✓Live API sync — real-time ✕Daily flat file upload
Data source ✓Unified: Dodge owns data and integration ✕Disconnected from Dodge editorial
Support model ✓Productized lifecycle with specialist support ✕Time-and-materials, project-based
SSO access ✓Native SSO to all ¶¶ÒõÏÂÔØÍøÕ¾ apps ✕Not available
Certification ✓Certified ISV managed package ✕Custom workaround, uncertified
The business case

Measured in time saved, costs cut, and deals won

The ROI shows up in three places every quarter.

Áå°

Hours back per rep

Prescriptive dashboards surface only what is relevant to each rep. Your team sells instead of searches, every single day.

💰

Lower cost of ownership

Cut consulting fees, eliminate IT development overhead, and reduce CRM storage costs with one governed, productized integration.

🚀

Higher win rates

Real-time data and demand-factor scoring mean reps always know which projects to pursue in their territory and exactly when to act.

Powered by Dodge

The construction data your CRM has been missing

Dodge is the only construction intelligence provider with a certified Salesforce ISV product, 17 years of Match and Append expertise, and the dataset trusted by the U.S. Census Bureau for more than 55 years.

15+
Years certified Salesforce ISV partner
55+ yrs
U.S. Census Bureau preferred data provider
17 yrs
Match and Append expertise
700,000+
Projects in the Dodge dataset annually

Ready to prescribe better data to your sales team?

Talk to a Dodge CRM specialist and see how the integration fits your Salesforce or Dynamics 365 environment.

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