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Dodge CRM Integration puts real-time construction project data directly inside Salesforce and Microsoft Dynamics 365, so your reps are always working from the best available data and you can be confident it is actually being used.
Data overload kills productivity
Without intelligent filtering, reps spend hours navigating CRM records instead of selling. More data does not equal more deals.
Stale data means missed windows
Flat file imports pushed once daily mean your team is always a step behind. By the time someone acts, a bid window may already be closed.
Dirty records break CRM trust
Duplicate accounts, conflicting project records, and no single source of truth. If your CRM data cannot be trusted, it will not be used.
Live construction project data inside your CRM, the moment it changes.
A full-suite, turnkey integration that puts Dodge construction data seamlessly inside your CRM to drive new and enhance existing revenue opportunities -- agnostic of your custom workflows, objects, or entities.
- PipeLine for Salesforce — bolts Dodge data seamlessly onto your Salesforce system, agnostic of custom code, workflow, or objects. Certified ISV managed package, not a consultant workaround.
- PipeLine for Dynamics — connects Dodge data seamlessly to your Microsoft Dynamics system, agnostic of custom entities. Full-suite integration that drives new and enhances existing revenue.
- SSO to Dodge Plans, Specs, and BI tools from within either CRM — no separate login required
- Cloud and on-premise deployments both supported
- The only certified ISV partner for construction intelligence in the market
The right project, for the right rep, at the right time.
Custom scoring formulas apply demand factors to Dodge data so each rep sees only the highest-value opportunities in their territory. No data mining. Just the next best action.
- Custom scoring formulas surface highest-value opportunities by territory automatically
- Demand factors and coefficients applied to Dodge project attributes for precise prioritization
- Role-based data prescriptions scoped to each rep's territory and focus area
- Solves new-rep ramp time — eliminate the data mining barrier from day one
One source of truth. 17 years of matching intelligence.
Your existing CRM records enriched with authoritative Dodge data. Duplicates eliminated. A single, trusted source of truth your reps will actually use.
- Multi-variable weighted scoring matches on title, project type, geography, date, and more
- Connects existing CRM accounts and records to verified Dodge company and project data
- Deduplicates archives and removes conflicting or erroneous records automatically
- Creates a single source of truth across all data sources your team pulls from
A certified product. Not a consulting project.
Every other CRM integration is built by a consultant using workarounds. Dodge is the only certified ISV partner — which means your integration is governed, supported, and built to last.
| Dodge (ISV) | Consultant (SI) | |
|---|---|---|
| Integration | ✓Live API sync — real-time | ✕Daily flat file upload |
| Data source | ✓Unified: Dodge owns data and integration | ✕Disconnected from Dodge editorial |
| Support model | ✓Productized lifecycle with specialist support | ✕Time-and-materials, project-based |
| SSO access | ✓Native SSO to all ¶¶ÒõÏÂÔØÍøÕ¾ apps | ✕Not available |
| Certification | ✓Certified ISV managed package | ✕Custom workaround, uncertified |
Measured in time saved, costs cut, and deals won
The ROI shows up in three places every quarter.
Hours back per rep
Prescriptive dashboards surface only what is relevant to each rep. Your team sells instead of searches, every single day.
Lower cost of ownership
Cut consulting fees, eliminate IT development overhead, and reduce CRM storage costs with one governed, productized integration.
Higher win rates
Real-time data and demand-factor scoring mean reps always know which projects to pursue in their territory and exactly when to act.
The construction data your CRM has been missing
Dodge is the only construction intelligence provider with a certified Salesforce ISV product, 17 years of Match and Append expertise, and the dataset trusted by the U.S. Census Bureau for more than 55 years.
Ready to prescribe better data to your sales team?
Talk to a Dodge CRM specialist and see how the integration fits your Salesforce or Dynamics 365 environment.
Talk to an Expert